Dave Caolo for TUAW, about the Wall Street Journal report on iPad Minis:

How about we just simmer down until the thing is announced?

Hmm, let's see. Dave1 is apparently annoyed by all the articles about Apple rumors. So instead of, you know, not writing about Apple rumors to avoid adding to the problem, he does write about2 Apple rumors.

It might seem like I'm picking on Dave, but that's not the case. He's not the only one who does this, but he's the only one I saw do it today, and it prompted me to write this.

If something annoys you, whether that something is Apple rumors or ways to cook bacon, don't write about them. Don't link to them. Why add to the thing that supposedly annoys you?

Pageviews

Oh yea, that. One of the things Apple-rumor-haters love to point out is that Apple rumor posts are often link bait, or at the very least pageview-generating monsters. So again, I ask, why would you link to that? Because you want some of those tasty, tasty pageviews for yourself, of course. Besides adding to the problem directly, you're also adding to the problem indirectly, by linking to the "bad thing" in question. The more links the "bad things" get, the more popular they get.

Instead of pointing to the things you supposedly hate, ignore them. Pretend they don't exist. Don't make the problem worse.


  1. Who I think is a great writer, by the way. 

  2. Link to, but that's semantics really.