Apple isn't stupid

I don't know why I continue to read ridiculous rumors like this. There's a new rumor circling the tubes that goes something like this:

ZOMG Apple is AFRAID of the Ultrabooks.
They're going to introduce a $799 MacBook Air.

Right. Just like Apple was afraid of the netbooks. That's why they released a $299 netbook, after all.

What's that? That never actually happened? Oh.

Well maybe it's like the time Apple was afraid of the 4.5+ inch Android phones, and released a super-sized iPhone to compete.

Hold on, you're saying that never happened either?

Let me spell this game out for you. Read this slowly.

The folks in charge of Apple are pretty smart. When you're dominating a segment, you don't copy the competition. The competition is getting destroyed. They are losing. You don't copy the guy who is losing.