Ben Brooks on why things really are black and white:
That’s when it dawned on me — when I finally figured out why I write in the black and white, the extremes — it’s not me being disingenuous about my feelings, it’s about discerning the most important part and analyzing that part. So while the paper towel stand truly is average, it also sucks at one primary function that effects me the most: allowing me to tear a single paper towel from it with one hand. For me, that’s the factor that matters most and the factor on which I will judge this item, only taking into consideration other factors if I am ambivalent on the things ability to perform the factor.
This is a very simple example, but a fantastic one, and one that most people can probably relate to. Everyone has some sort of everyday object that he uses every day that just sucks. Not 7/10 stars, or even 5/10 stars. 0/10. Sucks.
If something sucks, man up and say so. Don't say that it's good for some people when what you really want to say is that it sucks.